There is a guy who lives in my building, who I see from time to time in the parking lot.
Every time I see him he asks me the same question, undoubtedly trying to make harmless small talk: “Heading to work?”
Each time I see him, I say some variation of the same thing:
“No, headed to the store. I actually work from home”
“No, headed to the beach. I work out of my condo”
“On my way out to meet a friend for lunch. I actually work from here.”
And every time he seems to nod knowingly, offers up a quick wave, and off we go in different directions.
It occurred to me a while ago, that while he may be a very nice guy, I really don’t like seeing him. Not because we’ve ever had any really acrimonious interaction, or anything much beyond what I described above.
It’s the question that he asks, each time, that reveals something really important about how much he cares about me, my life, and my answer at all.
I had this moment where I realized that the quality of the questions we ask offer up an amazing insight into the level of passion and sense of purpose we have about ourselves, and others. The truth? The quality of the questions you ask about your blog, your brand, your business, your content, your community will have a direct effect on your bank account to boot.
I want to give you a series of questions I started to ask myself a bunch of years ago that have had an incredible effect on my business, my content, my community, and more importantly, how much I actually enjoy my work.
Important note: NONE of these are really “my” ideas, and all are, in some form or another, extrapolated from the ideas, insights and experiences with others. This is the beauty of asking empowering questions. They endure from niche to niche, market to market, person to person and even over generations, and remain phenomenally effective for getting hyper clear about your mission, your manifesto and what matters most.
Who is my ideal audience?
Who are my people?
What do they love?
What do they need?
How can I serve them?
What do they fail to do or understand?
What service can I offer to make them better?
Brand/Business Identity Questions
(I call these clarity questions)
Who am I?
What do I do?
Who do I do it for?
What do they need?
How do their lives change when I do what I do BEST for them?
If I absolutely couldn’t fail, what would my blog and business look like in 30 days?
What would I have?
What would I do?
What would I be?
If my life were a book, and I was the author… what would I write?
If my life were a movie, and I was the HERO, what would I do NEXT? (this is very powerful for me)
If my life were a movie, and I was the HERO and millions of people were watching my story right NOW, how would I act next? How good would I be? How kind could I be? Who would I serve? How can I help?
Lastly, questions that simplify whatever you are working on are often the very best ones to ask.
What is the absolute MINIMUM I need to make this product/project/program helpful to others?
What is ONE key thing I can teach that will save people time/money or pain. (based on my own experience or expertise)