Author: Emilie Thomsen

What Is Email Marketing?

You’ve heard about email marketing repeatedly on the web, at conferences, and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is cost-effective and environmentally friendly. But what exactly is email? Marketing and How...

Email Marketing Segmentation

Email marketing allows you to expand your target market while fostering customer loyalty and increasing brand awareness. By flagging important information about prospects through segmentation, you can personalize your email marketing campaign. Effective email marketing software allows you to segment your...